Tower Hamlets Leisure Brand Engagement Survey
Tower Hamlets Council is seeking residents’ views on the new leisure, health and wellbeing brand the council will be adopting from May 2024, when the council becomes responsible for the day-to-day management of the service.
Initially, as part of understanding what the local community would like to see as part of the future of a leisure, health and wellbeing brand, we are looking for people who currently use/have used the centres, as well as people who don’t but might consider doing so in the future.
The survey will take between 5 and 10 minutes to complete and will close at 5pm on the 21st of August 2023.
As well as the survey, we will be hosting focus group sessions. These groups will give residents the opportunity to discuss the future branding of the leisure, health and wellbeing provision. These meetings will be online and in person. After showing interest detailed in the survey the focus group people will be chosen at random to attend the meetings. Attendees will receive a £20 Amazon voucher .
Any e-mails given will only be used as part of this exercise. However you may be contacted by the Council or by Alliance Leisure Ltd who will be given access to your details.
Questions
1. Which leisure centres or venues in Tower Hamlets have you used in the last 3 months? (select all that apply)
John Orwell Sports Centre
Mile End Park Leisure Centre & Stadium
Poplar Baths
Tiller Leisure Centre
Whitechapel Sports Centre
York Hall Leisure Centre
I haven’t attended in the last 3 months
2. Which facilities have you used at leisure centres in Tower Hamlets in the last three months? (select all that apply)
Gym
Swimming pools
Group exercise
Racket sports
Sports halls
Outdoor pitches/courts
Athletics track
Water activities
I’ve not used any leisure facilities in Tower Hamlets in the last 3 months
Other (please specify)
3. What are the two most important things to you when choosing a leisure centre?
Location
Cost
Range of activities
Cleanliness
Customer service
Equipment
Disabled access
Other (please specify)
4. Do you feel the cost to use leisure centres in Tower Hamlets represents value for money?
Yes
No
I'm not sure
5. Are you more or less likely to use a leisure centre or gym if you know the council is running it directly? (On a scale 1 – 10 with 1 being it makes no difference to me – 10 very likely to)
n/a
1
2
3
4
5
6
7
8
9
10
Please drag the slider to select your score
6. How important is it to you to know the Council’s aims and objectives in running leisure centres? (On a scale 1 – 10 with 1 being it makes no difference to me – 10 very likely to)
n/a
1
2
3
4
5
6
7
8
9
10
Please drag the slider to select your score
7. Who do you think Tower Hamlets Council's leisure facilities should be catering for? (select all that apply)
Adults
Children
Families
Disabled people
Local residents
People living outside the borough of Tower Hamlets
Seniors/Over 65's
People on lower incomes
All of the above
8. What do you think the Council should focus on when it starts running the leisure centres directly? (select your top 3)
Physical health
Mental health
Fitness
Team sports
Individual sports
Wellbeing
Income generation
Active ageing
Family activities
Social inclusion
9. Which of these words do you think should represent a council-run leisure centre? (select your top 3)
Helpful
Kind
Innovative
Inspiring
Motivating
Friendly
Modern
Proud
Caring
Family-friendly
Bright
Clean
Cheap
High-quality
Hi-tech
Welcoming
10. What are your reasons for being active? (select your top 3)
Improve fitness
Maintain/improve health
Improve sports performance
Help manage weight
Meet up with friends
Meet new people
Increase energy
Improve mobility
Gain confidence
Increase strength
To recover from illness or injury/prepare for medical treatment
Improve mental wellbeing
Other (please specify)
11. What prevents you from doing more exercise than you currently do?
Nothing - I'm active enough
Cost
Location of facilities
No motivation
Previous poor experience
Don’t want to exercise on my own
Don’t know how to get started
Time
Confidence
Other (please specify)
12. Which of the following factors are most likely to make you use a leisure centre? (select your top 3)
Technology that would allow me to track my progress
A range of different health and wellbeing options
Personal trainers
A good variety of group exercise classes
Friendly staff
Equipment and facilities I like
Convenient to get to from home/work
Affordable price
Convenient opening times
Opportunities to meet friends
13. How do you prefer to be active?
On my own
Within a group/part of a team
With one or two friends
With my family
14. Are you currently a user of a gym, leisure centre or health and wellbeing programme?
Yes
No
No but I have been a member in the past
15. What age are you?
11-15
16-24
25-34
35-44
45-54
55-64
65-74
75+
16. Which best describes your gender?
Male
Female
Prefer not to say
Other (please specify)
17. Do you have any physical or mental health conditions or illnesses lasting or expected to last 12 months or more?
Yes
No
Prefer not to say
18. Do any of your conditions or illnesses reduce your ability to carry out day to day activities?
Yes a lot
Yes a little
Not at all
19. Please indicate to which of these ethnic backgrounds you consider that you belong to:
White - English/Welsh/Scottish/Northern Irish or Bristish
White - Irish
White - Gypsy or Irish Traveller
White - Roma
Any other white background
White and Black Caribbean
White and Black African
White and Asian
Any other Mixed or Multiple background
Asian or Asian British
Indian
Pakistani
Bangladeshi
Chinese
Any other Asian background
Caribbean
Somali
Other African
Any other Black/Black British or Caribbean background
Arab
Prefer not to say
Other (please specify)
20. Would you be interested in attending a Focus Group to provide further opinion. There will be limited spaces for online and in person focus group meetings.
Yes
No
21. Please leave your email address below and someone will be in touch (Please note all email addresses will only be held and used for Focus Group purposes and will be deleted afterwards)
END OF SURVEY
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